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Alchemy
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ALCHEMY IS AN EARLY

-STAGE VENTURE FIRM

BACKING THE CONSU

MER BRANDS OF

TOMO

RROW

Scroll Down

Criteria

WE INVEST AT THE INCU

BATION THROUGH SEED

STAGE, WRITING CHEC

KS UP TO $300K ACROSS

CONS

UMER.

01

DISTINCT IDENTITY

A distinct point of view, carried consistently across identity, packaging, and digital experience, instantly recognizable to the customer it's built for.

02

BEST-IN-CLASS UNIT ECONOMICS

Strong margins and unit economics that compound with scale, backed by compelling lifetime value and metrics in markets with the size and growth trajectory to support a scaled category leader.

03

EXCEPTIONAL TEAM

Founders with the category conviction and operating discipline to build, paired with a strong bias to action and the growth skillset to hit the ground running.

04

AI-NATIVE

Companies built with AI as core infrastructure from day one, embedded in workflows to unlock category-leading performance, compounding as the business scales.

05

PROPRIETARY EDGE

An edge that's genuinely proprietary, whether in experience, distribution, relationships, or insight, and difficult for others to replicate.

06

MARKET TIMING

Categories at a real inflection point, whether already being reshaped by shifts in consumer behavior or technology, or ripe for disruption that hasn't yet arrived.

Ameer Amdani

Founder & Managing Partner

"ENDURING CONSUME

R BRANDS START AS A

POINT OF VIEW BEFOR

E THEY'RE A PRODUCT.

ALCHEMY BACKS THE

 FOUNDERS WHO SEE

THAT SHIFT FIRST, AND

 HELPS THEM BUILD IT

RIGHT FRO

M DAY ONE"

"ENDURING

 CONSUMER

BRANDS S

TART AS A

POINT OF VI

EW BEFORE

THEY'RE A

 PRODUCT.

ALCHEMY B

ACKS THE

FOUNDERS

 WHO SEE

THAT SHIFT

 FIRST, AND

HELPS THE

M BUILD IT

RIGHT FROM

 DAY ONE"

About the Founder

3

Press

Cottonball Is Rewriting the Rules of Prescription Skin Care

September 1, 2026

Newbeauty

Read the article

2

Press

Freestyle Closes $10M Series A Funding Led by Silas Capital

Freestyle press feature

March 10, 2026

PR Newswire

Read the article
Freestyle press feature

1

Press

Cottonball Turns Prescription Skincare Into Clinical Couture

Cottonball press feature

February 9, 2026

Dieline

Read the article
Cottonball press feature